project info

M atterMax Media conducted a market and media analysis that determined the best approach would be to unify the marketing collateral deployment with an introductory campaign.

As a result, the Imagine campaign was created which focused on creating mindshare for the dealership, in that if you had to image one Mercedes dealership in the Altanta area, Mercedes Benz of Buckhead would be the only choice.

The Imagine campaign was complete with original television spot production, radio spot copywriting, and print creative for newspapers, and magazines such as Better Homes and Gardens and Jezebel.

The resulting Imagine campaign resulted helping to boose increased revenue for the Mercedes Benz of Buckhead dealership.

VIEW PROJECT
  • client : Branaco Automotive Group
  • skills : Marketing and Media Analysis, Creative, Design, Television Production, Radio Spot Development, Print Creative and Design
  • date : 09/03/2016

description

The MatterMax Media creative design team was chosen by Mercedes Benz of Buckhead buying agency to head up the marketing and advertising initiative for the luxury automotive brand located in Buckhead, Georgia.

The advertising and marketing requirements included television ad creation, radio spot copyrighting, magazine ad creation and media demographic target analysis and media buying placement recommendations.