project info

G eorgia based Dekalb Workforce Development required a rebranding and marketing strategy, including the development of branding and marketing collateral.

This initiative included internal and external survey creation and reports, banners, flyers, posters, social media pages and marketing development, photography, video production, newsletter creation, AR reports, logo redesign and marketing distribution to local areas.

This contract also called for marketing collateral designed for the general public as well as corporate stakeholders.

As a result, more DeKalb County residents and stakeholders were made aware of all the services available under the DWD umbrella.
VIEW PROJECT
  • client : DeKalb Workforce Development
  • skills : Survey Design and Analysis, Creative Marketing Collateral Development, Social Media, Re-Branding, Video, Photography
  • date : 30/03/2017

description

MatterMax Media was contracted to analyze re-brand DWD (Dekalb Workforce Development) prior to DeKalb County Workforce Development (DWD) being consolidated under the state of Georgia Worksource initiative.

The contract requirements included analysis of the current state of the brand,  and the consequential recommendations leading to the development of unifying marketing collateral.