project info

M atterMax Media created a multimedia campaign that highlighted the values and technological advances of each manufacturer (Acura, Lincoln Mercury, Pontiac-Buick-GMC and Mercedes Benz of Buckhead) under the Baranco Automotive Group\'s corporate umbrella. The new campaign strategy included:

  • Executive Consulting
  • Brand Analysis
  • Media Market Analysis
  • Logo and Tagline Redesign
  • Television Ad Production
  • Television Campaign
  • Magazine Print Campaign
  • Magazine Ad Creation
  • Radio Campaign
  • Radio Spot Creation
  • Online Promotion

RESULTS:

The Baranco dealer group saw record sales at each of its three dealerships throughout this period resulting in record-setting revenue increases!

  • Acura store, located 14 miles outside the perimeter, out-performs all other Acura dealerships
  • Lincoln-Mercury wins the prestigious Lincoln Mercury Pebble Beach Contest as best performer in the Southeast Region
  • Pontiac-Buick-GMC increased sales, exceeding 100 units sold, a first in 8 years, since relocation to outside the perimeter

And, according to the Atlanta ABC Book of Lists Report, the Baranco Dealer Group revenue grew from $120 million to $151.2 million year to year, representing a 26% increase.

VIEW PROJECT
  • client : Branaco Automotive Group
  • skills : Marketing/Rebranding Strategy, Creative, Broadcast, Logo Design, Ad Copywriting, Internet
  • date : 28/03/2017

description

Matter Max Media took on this multifarious challenge that required outsourced marketing support for the media buying agency of record to re-energize the overall brand, while creating separate marketing and branding initiatives for four distinct dealerships, with the goal of increasing sales among new Atlanta, Georgia residents.